Jumble
Packaging and Systems
How can home working work for all?
About My Creation
Jumble is a subscription breakfast and activity box for workplaces which aims to flatten the workplace hierarchy by focusing on people and personality rather than job role, jumbling the teams each month.
This project tackles the global RSA competition brief of 'Hybrid Home' 2021 and the outcome bases itself on the idea that work is no longer about the place, it's about the people and the connections between them.
The Outcomes
My final outcomes showcase the box design which changes each month with the illustrative branding and contains the breakfast items and activities.
As well as the box, I designed the website and promotional material to get workplaces interested in Jumble.
The Process
The Brief
The briefs provided by the RSA have a lot within them to unpack however, three of the key things that stood out to me is that the outcome needs to change mindsets on what work is, it needs to have an immediate effect as well as a systems shift and I need to create something that will have a positive effect on both mental and physical health.
Key Research & Identified issue
in terms of market research as well as looking at current solutions in terms of things like products and apps, I looked at places and companies who are already working in a hybrid way to see what they have implemented in a more planned environment, to see what I could bring from that into my thinking and solution.
From my primary research the key insight that really stood out to me and led me through the project was this challenge of visibility and I took this to mean the visibility of your personality as physical visibility and that of your work can be somewhat measured and tracked but the visibility of your personality and you as a human in the company is sort of this intangible but important aspect to draw out and is also one that is particularly hard to get across over things like zoom.
Target Users
I chose to focus on helping new employees as they lack the benefit of already established connections and in turn don't have a known personality presence within the office. I also found that the creative industries were hit the hardest by home and hybrid working as well as being an industry where connections and collaboration is particularly needed therefore, I decided to use this industry as a basis for how my solution would work.
Although I am focusing on new employees my solution must also be something that works for everyone and so I wanted to look at the problems that everyone might experience and how these might be used to create certain opportunities for my solution to work within.
Goals & Proposition
I created a brief from the brief as well as some specific project aims and goals to focus my solution on.
Leverage Points
I found through primary and secondary research that the best opportunity within the day to leverage would be the morning, in particular breakfast and there are a few reasons for this. Firstly, that the afternoon or lunchtime of a workday is a time to recharge and secondly, the evening would contribute to the inability to wind down if they know they have a work commitment later on whereas breakfast occurs before the workday starts and has many benefits of its own, a key one being increased productivity.
A Purpose Behind Every Door
What I decided to create was a subscription breakfast and activity box for workplaces, designed to flatten the workplace hierarchy by getting different personalities to know each other and be visible.
As well the purpose of encouraging employees to eat a bit of breakfast as this improves productivity and health, the overall aim of the box is to bring people together across job roles and departments by providing surprise questions, activities and discussion topics to get conversations rolling, bonding teams, building trust and making connections.
The idea was to create two key boxes. Firstly, for existing employees to get the breakfast ingrained into the company culture where the small groups will be put together randomly and secondly, a box for new employees which contains the same things however their group for the first month will be selected rather than randomised to ensure they are meeting those who they need to in order to progress but allowing them to do this in a much more casual way.
Like an advent calendar the questions/activities are written on the door and each door has a different purpose.
The System
The systems diagram starts from the ordering and sign up to subscription process through to the delivery process whereby the boxes will be delivered through the post to avoid any hassle with deliveries.
The Branding
For the branding, I worked from the perspective of personality shapes as people, the idea of being able to ‘shape’ your personality.
To keep in line with the professional workplace nature, I chose a more 'corporate' blue whilst using the illustrations to keep it friendly. From user testing I also found this to be a good way to ensure that the boxes did not clash with any branding that the workplace itself might have.
My primary logo is simply type based in order to ensure an essence of workplace sophistication whilst the wider branding expresses more personality, represents the focus on people and adds moments of fun and joy into the box to ensure it doesn’t become too serious. I also developed a diverse range of characters to ensure that everyone feels seen and represented.